When should we bring our troops home from Iraq Essay

When should we bring our troops home from Iraq - Essay Example On 19th September 2005, in a joint press conference with then President George Bush, Jalal Talabani, the incumbent and 6th President of Iraq, was quoted saying that, â€Å"We will set no timetable for withdrawal, Mr. President.A timetable will help the terrorists, will encourage them that they could defeat the superpower of the world and the Iraqi people† (GOLIATH, 2005). 6 years, 455 Bn dollars and over 4421 military deaths later (Congressional Research Service, 2010), Mr. Talabani’s words on ‘timetable’ still hold true with the current 50,000 US military boots on the grounds of Iraq. Since its inception, Iraq war has been subjected to debates starting right from the justification of war, official and unofficial causes, foreign and homeland public support, and troops withdrawal. Even though a quasi-withdrawal deadline was set by the status of forces agreement to leave Iraq by 31 December 2011 (Congressional Research Service, 2009), but the realities behind the actual troop withdrawal are still mushy as described by Secretary of Defense, Robert Gates on April 7th 2011 (BBC News, 2011). The issue of troops withdrawal is not just a question of date but is a convoluted situation of geopolitics, business (read oil), foreign and humanitarian policy goals, insurgencies, stabilization and sustainability. It is worthwhile to note or contemplate on whether the troops should return from Iraq today, tomorrow or should have done it yesterday. America & Iraq – Looking back at past 8 years The Republic of Iraq, once a haven to the earliest civilizations (Mesopotamia) in the world, became a troubled shadow of its past with multi-ethnic clashes and violence, barbaric dictatorships, religious intolerances and fanaticism, social and economic divides and a rich reserve of â€Å"black gold†. On 20th March 2003, President Bush declared war against Iraq as American forces attached the middle-east nation from its southern border. Prior to the announcement, US had gathered international support and alliances with UK, Australia, Canada and Netherlands to fight Iraq. Reasons of combat intrusion of US allied forces in this Arab country have been debatable since the war started. The official rationalization of Operation Iraqi Freedom (official name of Iraq war) presented by US to the UN Security Council and by President Bush in his State of Union Address as (1) to destroy Saddam Hussain's (Reigning radical dictator of Iraq) weapons of mass destruction (WMD); (2) to eliminate the threat of international terrorism; and (3) to promote democracy in Iraq and surrounding areas (CNN, 2003). In coming years, these reasons would become the center of fierce debate and a liability for the Bush Administration to defend both to America and the rest of the world. Unofficial reasons why America was dragged into the center stage in Arab world are speculated to be (1) to control the oil reserves of Iraq, Israel-US relations (Perezalonso, 2006 ) and to make an American statement of influence in the Middle east. Whether the war was justified or not, America was in the middle of chaotic and emergency situation. Iraq witnessed Saddam Hussain’s capture in 2003, Evidence of American military personnel’s abuse and torture of prisoners in 2004, First Iraqi election in 2005, Saddam’s execution in 2005, Insurgency in 2007 and Stabilization efforts since 2008. The total cost of war was estimated to be 3 Trillion dollars (Washington Post, 2010). Apart from expected causalities and economic loss, the major consequences of the Iraq war have been (1) Deconstruction of Iraq (2) Possible radical empowerment of in Middle East and (3) US Hegemony at risk (Hinnebusch, 2007). The war was also a major cause of debate in US Elections 2008 and was one of the factors that led to elect of President Barack Obama. Should we bring our troops back home? Since the time, Bush Administration admitted that falsehood of Iraq’s possession of Weapons of Mass Destruction (WMD) argument (Usborne, 2003), public

For Which of the Boys Essay Example for Free

For Which of the Boys Essay The boy that I felt the most sympathy for in The History Boys would have to be Posner. The portrayal of his character compared to that of the other boys is entirely different. Throughout the play, Posner is shown to be an outsider; too young to understand most things, and even to be included in Hectors inappropriate behaviour. It is evident from the start that Posner has feelings towards Dakin, however Dakins behaviour towards Posner is far from romantic, hence we can sense that he doesnt return the romantic feelings that Posner so desperately desires. This immediately creates sympathy for him, as it shows that he has no hope of happiness with the person whom he clearly loves. As the play progresses and develops, we can see that Posner is confused about his sexuality and is tormented by the idea that hell never fit in anywhere. He confesses his feelings and worries to Irwin who sympathises, however this does nothing to comfort Posner. As the other boys begin to change their attitudes towards life and learning, Posner seems to remain the same and spend more time with Hector. This could be viewed as very odd behaviour, as the other boys seem keen to avoid any time alone with Hector due to his ephebophilia. This, again, highlights the fact that Posner is extremely lonely and confused, therefore is willing to seek comfort with even the most inappropriate of people. When the disastrous event of the motorcycle accident happens at the end of the play, we are given an insight into just how much it affected the boys in years to come. While it seems that the others have moved on in life, Posner is described to have periodic breakdowns and to have been the only one that truly took everything to heart. This proves that Posner was really affected by those particular years of his life, despite the fact that he was never directly targeted by Hector. Overall, Posner is presented as a confused, lonely character which generates large amounts of sympathy from the audience.

Jack the Ripper: The Most Famous Killer in History Essay -- History, C

Jack the Ripper is perhaps the most famous serial murder case in the world. Even after over one hundred, twenty years, the case is widely talked about, speculated about, and mulled over (Jones, Jack the Ripper 1888). A lot of the intrigue over the case lies in the fact that it is, to this day, unsolved. Questions still remain over the case. What was Jack the Ripper’s real identity? What was the actual number of victims? The known murders attributed to Jack the Ripper took place between August 7, 1888 and November 10, 1888 (Jack the Ripper Biography). There were five known victims; four suspected prostitutes and another woman, all of whom were severely dissected. Four of the women had their throats slit and organs removed, a kidney in one instance and the reproductive organs in another. The murder of the other victim, Elizabeth Stride, is said to have been interrupted (Cohen). Other murders have been unofficially credited to Jack the Ripper, under the assumption that he had left London. Directly after the last murder in London, there was one in the United States that matched the method of operation exactly, the mutilations also exact to the murders of Jack the Ripper. Other people say that murders in South Africa matched, also, and bore his â€Å"signature† (Cohen). One victim, Mary Nichols, was a 41 year old prostitute. She had been thrown out of lodging earlier for not having the money that she needed, and she stated that she would come back with the money (Jones, Jack the Ripper Photos). She was discovered at almost 3:40 AM on August 31, 1888. Upon inspection, it was found that her skin was still warm, and it was thought that she might have still been shallowly breathing. The man, though, Charles Cross, refused to touch her after... ...ple/jack-the-ripper-9351486 Jones, Richard. â€Å"Jack the Ripper 1888.† Jack the Ripper. 2010. November 21, 2011. http://www.jack-the-ripper.org/ Jones, Richard â€Å"Jack the Ripper Letters.† Jack the Ripper. 2010. November 21, 2011. http://www.jack-the-ripper.org/letters.htm Jones, Richard. â€Å"Jack the Ripper Photos.† Walks of London. 2007. November 21, 2011. http://www.walksoflondon.co.uk/28/jack-the-ripper-photos.shtml Jones, Richard. â€Å"Mary Kelly’s Body is Discovered.† Jack the Ripper. 2010. November 21, 2011. http://www.jack-the-ripper.org/mary-kelly-murder.htm Jones, Richard. â€Å"Mary Nichols- The First Victim.† Jack the Ripper. 2010. November 21, 2011. http://www.jack-the-ripper.org/jack-the-ripper-victim-mary-nichols.htm Mallett, Xanthe. â€Å"Is This The Face of Jack the Ripper?† BBC. August 30, 2011. November 21, 2011. http://www.bbc.co.uk/news/world-europe-14207581

Reporn on Marketing Statigy

Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost â‚ ¬40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business.The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1. 2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this   report. To prepare this report I have come across with different information of the Uniliver.From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1. 3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe.The main purpose of the study is to find what strategies the company uses to market its products and brands worldwide; the positive and negative aspects of those strategie s. The report further analyzes the position of Unilever Bangladesh Ltd and globe in the several industries in comparison to its competitors. Specific objective: To know about Uniliver and Uniliver   Bangladesh. To   develop SOWT analysis of   Uniliver Bangladesh. To know about Uniliver’s strategy regarding   product, price,place and promotion. To identify the segmentation,targeting   and positioning strategy used by Uniliver Bangladesh.To develop some recoendation for further improvement in Marketing strategy of Uniliver Bangladesh. 1. 6 Methodology of this report For accessibility and availability of information I have chosen to work on the Marketing strategies of Unilever Bangladesh Ltd and globe. As the company operates in the market with a huge number of products in different industries, I have decided to focus on one of their world wide successful strategy on providing data. Most of the information used in this report is from secondary sources. The main source of information was the Uniliver’s website.In addition information will be collected from focus group discussion,depth interview and survey. Primary Sources: Face to face conversation with the Uniliver’s   people Customer opinion collection   through survey. Collection of data related with Customer satisfaction through   survey. Miscellaneous   Book Reading. Secondary Sources: Annual Reports of Uniliver Various types of Website Different research report. Different Newspapers, Articles, Journals and Publication. Sample Size: I have collected data from 5 upper level employee through depth interview and 100 Customer for survey.Sampling Technique: In case of survey simple random sampling was used . In case of   depth interview snowball sampling was used. Data analysis: I used   Microsoft excel   to analyze the collected data and get the proper meaning. I   used also graph,picture   to show and analyze the data. For accessibility and availability of informa tion I have chosen to work on the strategies of Unilever Bangladesh Ltd and globe. As the company operates in the market with a huge number of products in different industries, I have decided to focus on one of their world wide successful strategy on providing data.Most of the information used in this report is from secondary sitces. The main sitsce of information was the Uniliverbsite. In addition information was also collected from focus group discussion. 1. 4 Limitation To conduct this study sheer experiences are needed. But I have lack of those. As like- The Data was not   available   about company. Without practical work experience it was difficult to do work. Confidential information are not exposed   in Bangladesh. It was difficult to gather sufficient information due to limitation of time.It was also difficult to obtain proper information from respondents because of their busy schedule. Lack of   Money After all within time limited it is not possible learn and unders tand all the activities of  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MN’s company like Uniliver. Chapter-02 Overview of Uniliver Unilever at a glance Unilever NV Unilever PLC| | Type| Public company (AMS: UNA) (LSE:  ULVR) (NYSE:  UN) (Unilever N. V. ) (NYSE:  UL) (Unilever PLC)| Industry| Conglomerate| Founded| 1930| Headquarters| Unilever House, London, United KingdomRotterdam, Netherlands| Area served| Worldwide| Key people| Michael Treschow Chairman) Lord Simon of Highbury (Vice Chairman) Paul Polman (CEO)| Products| See brands listing| Revenue| â‚ ¬44,262  million (2010)| Operating income| â‚ ¬6,339  million (2010)| Net income| â‚ ¬4,598  million (2010)| Employees| 163,000 (2010)| Uniliverbsite| http://unilever. com| 2. 1 History & Growth Unilever is a British-Dutch multinational corporation that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company con sisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom.This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever’s main international competitors include Nestle and Procter & Gamble. They also face competition in local markets or product ranges from companies such as Beiersdorf, ConAgra, Danone, General Mills, Henkel, Mars, Inc. Pepsico, Reckitt Benckiser and S. C. Johnson & Son. History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soap maker Lever Brothers ,William Hulme Lever and Dutch margarine producer Margarine Unie, Anton Jurgens en Samuel van den Bergh, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities.The initial harvesting of palm oil was from the British Uniliverst Africa, from where news reports seen back in England shoUniliverd the workers abroad in favorable conditions. In 1911 the company received a concession for 750,000 hectares of forest in Belgian Congo, mostly south of Bandundu, where a system of forced labor operated. The subsidiary of Lever was named â€Å"Huileries du Congo Belge†. During the great depression in the thirties, the Huileries sharply decreased the fee for gathered oil nuts, while the government of Belgian Congo strongly increased taxation.This resulted in social unrest in 1931, which are known as the Revolution of the Pende, in which eventually more than 400 members of the Pende-tribe were killed. In the 1930s the Unilever business grew and new ventures were launched in Afr ica and Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea).In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds, the maker of Ragu, Pond’s, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberge, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances. In 1996 Unilever purchased Helene Curtis Industries, giving the company â€Å"a powerful new presence in the United States shampoo and deodorant market†. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. Global employment at Unilever 2 000–2008Black represents employment numbers in Europe, light grey represents the Americas and dark grey represents Asia, Africa, and Middle East. Between 2000 and 2008 Unilever reduced global workforce numbers by 41%, from 295,000 to 174,000. Note: Europe figures for 2000–2003 are all Europe; from 2004 figures in black are Western Europe. For 2004–2008 Figures for Asia, Africa and Middle East include Eastern and Central Europe. Source: Unilever Annual Reports 2004, 2008 In 2000 the company absorbed the American business Best Foods, strengthening its presence in North America and extending its portfolio of foods brands.In April 2000 it bought both Ben & Jerry’s and Slim Fast. The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories at Colworth and Port Sunlight in England; Vlaardingen in the Netherlands; Trumbull, Connecticut, and Englewood Cliffs, New Jersey in the United States; Bangalore in India (see also Hindustan Unilever Limited); and Shanghai in China. The US division carried the Lever Brothers name until the 1990s, when it adopted that of the parent company.The American unit has headquarters in New Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park Avenue in New York City. The company is said to promote sustainability and started a sustainable agriculture programme in 1998. In May 2007 it became the first tea company to commit to sitscing all its tea in a sustainable manner, employing the Rainforest Alliance, an international environmental NGO, to certify its tea estates in East Africa, as will as third-party suppliers in Africa and other parts of the world.It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010, followed by all Lipton tea bags globally by 2015. Unilever’s Lipton brand Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. In 2007, Unilever’s Dove â€Å"Evolution† video that ran only online, was named the first ever non-tv spot to win the Grand Lion at the Cannes Advertising Festival. And in March, 2008, Unilever was named â€Å"Digital Marketer of the Year† by Advertising Age.In 2008 Unilever was honored at the 59th Annual Technology & Engineering Emmy Awards for â€Å"Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes† for its program Axe: Boost Yits ESP. On 25 September 2009, Unilever decided to acquire the personal care business of Sara Lee Corporation: leading brands such as Radox, Badedas and Duschdas strengthened category leadership in Skin Cleansing and Deodorants.On 9 August 2010, Unilever signed an asset purchase agreement with the Norwegian dairy group TINE, to acquire th e activities of Diplom-Is in Denmark, as of 30 September 2010. On 24 September 2010, Unilever announced that it has entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill. On 27 September 2010, Unilever purchased Alberto-Culver, the maker of personal care and household products such as Simple, VO5, Nexxus, TRESemme, and Mrs. Dash for $US3. 7  billion.On 28 September 2010, Unilever and EVGA announced that they have signed an agreement under which Unilever will acquire EVGA’s ice cream brands (amongst others, Scandal, Variete and Karabola) and distribution network in Greece, for an undisclosed amount. On 23 March 2011: Unilever announced that it has entered a binding agreement to sell the global Sanex business to Colgate-Palmolive for â‚ ¬672m. Unilever also announced that it has entered into a binding agreement to acquire Colgate-Palmolive’s laundry detergent brands (Fab, Lavomatic and Vel) in Colombia for US$215m. . 2 History & Growth in Bangladesh perspective Unilever Bangladesh is a company that has its own history intrinsically built with the development of its nation and its culture. It has been part of the Bangladeshi household since the 19th century with the same intention of bringing cleanliness and convenience to households as Uniliver do today. Back then Sunlight soap was marketed through Lever Brothers India limited throughout the undivided India. Later on, Lever Brothers Pakistan limited started its operation in Bangladesh on a larger scale.In 1964, its soap manufacturing facility was setup in Kalurghat, Chittagong. With time it gradually evolved and diversified into manufacturing personal products like skin care creams, toothpastes, shampoos, detergent powders, and so on. Accumulating manufacturing experience over 40 years, Uniliver has a legacy of leading the market with international brands offered at affordable prices. Today, with 13 different brands in 8 different categories, Un ilever Bangladesh stands as one of the most progressive partner in development for the Government of Bangladesh. 964-1972 Productions started off with Sunlight soap and Lifebuoy soap. After the war of independence in 1971, Bangladesh became an independent country. At this time, Lever Brothers Bangladesh Ltd. was constituted with Unilever owning 60. 75% shares and the Government of Bangladesh owning the remaining 39. 25% shares. 1972-1980 Post liberation period evidenced accelerated growth for the company. Demand started rising and the company continued its mission to meet consumer needs by producing quality soaps, introducing Lux – the beauty soap and Wheel.Launched in 1972 Wheel entered the merchandised laundry category, traditionally dominated by cottage soaps. It appealed to the consumers with unique care benefits for hand and fabric, a generic weakness in cottage soaps. It gradually became the secret ally of Bangladeshi women by extending the caring hand to ease her daily laundry chores. 1980-1990 The early eighties witnessed expansion of the company through diversification. Calibrating direction, the mission now included enhancing quality of life through other personal products aspiring aestheticism like sparkling white teeth, fresh breath, beautiful hair, and glowing skin.A Personal Product Plant was established to manufacture shampoo, toothpaste, and skin care creams. Sunsilk Shampoo, Closeup Tooth paste, Fair and Lovely for skin care and Vim for dish washing was produced and marketed to bring great international and regional formulations to Bangladeshi households at affordable prices. 1989 heralded the beginning of a fairy tale story – the initiation of LUX photogenic contest that brought the real life experience of glamits, fame and fortune to the doorsteps of young girls throughout the country. 1990-1998 In the early 90? Unilever Bangladesh entered the tea-based beverage market introducing Lipton Taaza, Lever’s flagship packet te a brand, with the objective to be the most preferred tea of the Bangladeshi consumers. World renowned Pond’s cream and Pepsodent – the dental hygiene expert began to be manufactured from its Kalurghat factory. Washing drudgeries of the busy homemakers were washed away with the introduction of Wheel washing powder and Surf Excel for premium wash. In 1996-1997, its manufacturing facility owned and run by a third party was set up outside Dhaka for wheel washing powder.With formulations suitable for local conditions, the washing powder concept brought about a huge revolution in fabric washing habits in the country. 1998-2004 These are the golden years in the history of Unilever Bangladesh as the company turned around from severe losses due to competitive backlash – to a company with 6 years of consecutive growth. Around the end of November 2001, its new personal products factory â€Å"Sankalp† in Kalurghat started production which helped us meet the market ne eds from a shift on its dependence on soaps to diverse personal grooming categories.This is also the era when Unilever Bangladesh introduced many exciting new products such as Pond’s face wash to end soap related facial skin woes or Lipton double chamber tea bags for more zest in its tea cups and the markets responded enthusiastically. In 2001, Uniliver brought about a new excitement in the kitchen care sector with the introduction of Vim bar, the dish cleaning soap – a concept of convenience and common household habits combined together. In 2002 Rexona deodorant entered the market building in awareness about body odits problems and creating a new personal grooming habit in the country.The company’s soap formulations changed radically during this time to bring in world class standards – without any price rises. Lifebuoy, the health brand has moved from just the hard-working men’s soap to reminding one, of the bond of love that binds a family in a h ealthy circle, free of germs and sickness. In 2004, as a new variant, bringing in the goodness of Neem – an Ayurvedic medical marvel, Lifebuoy has reinstated its earnest endeavits to be ahead of consumer’s needs. In the span of these six years, Uniliver gathered many accolades (link to awards page) to certify its fast paced move towards world class performance.Unilever Bangladesh had a jitney towards adding new impetus to its trade marketing and today its products are available in 90% of the households in Bangladesh. In a company wide move to come out from behind the great brands and be known as Unilever worldwide, Lever Brothers Bangladesh limited officially changed its name to Unilever Bangladesh in December 2004. 2. 2. 1 Unilever Bangladesh (core information) Over the last fits decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life.Over 90% of the country’s househo lds use one or more of its products. Unilever Bangladesh is a Fast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results. Constitution Unilever – 60. 75% shares, Government of Bangladesh – 39. 25% Product categories Household Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Personal Grooming, Tea based Beverages. Unilever Bangladesh Brands Wheel, Lux, Lifebuoy, Fair & Lovely, Pond’s, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Axe, Dove, & Vaseline.Manufacturing facilities The Company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh. 2. 2. 2 Key Dates: 1872: Two Dutch firms, Jurgens and Van den Bergh, beg in commercial production of margarine. 1885: William Hesketh Lever establishes soap factory in Warrington, marking the beginnings of Lever Brothers. 1908: Jurgens and Van den Bergh pool their interests. 914: Lever begins producing margarine at the request of the British government. 1927: Jurgens and Van den Bergh create dual-structured Margarine Union Limited and Margarine Unie N. V. 1929: Margarine Union/Margarine Unie merges with Lever Brothers to create Unilever, with dual Anglo-Dutch structure. 1930: Special committee is established as a board of directors over the British and Dutch Unilever holding companies. 1937: Reorganization equalizes the assets of the Dutch and the British groups of Unilever; Thomas J. Lipton Company, U. S. manufacturer of tea, is acquired. 944: The U. S. toothpaste brand Pepsodent is acquired. 1957: Company acquires U. K. frozen foods maker Birds Eye. 1961:U. S. ice cream novelty maker Good Humor is acquired. 1984: Buying spree begins that will last unti l 1988 and result in about 80 companies being acquired; Brooke Bond, the leading European tea company, is acquired through hostile takeover. 1986: Company acquires Chesebrough-Pond’s, its largest purchase to date. 1989: The acquisition of three companies, including Faberge Inc. , makes the company a major player in the world perfume and cosmetics industry. 994: The launch of a new laundry detergent in Europe turns into a public relations disaster when tests reveal that it can damage clothes under certain conditions. 1996: Fundamental management reorganization is launched, including the replacing of the special committee with a seven-member executive committee. 1997: Specialty chemicals operations are sold to Imperial Chemical Industries PLC for about US$8 billion. 1999: Company announces that it will eliminate about 1,200 of its brands to focus on around 400 regionally or globally poUniliverrful brands. 2. Corporate Objective The purpose of Unilever is to meet the everyday ne eds of people—everywhere anticipate the aspirations of company’s consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. Company’s deep roots in local cultures and markets around the world are its unparalleled inheritance and the foundation for company’s future growth. The Unilivr will bring it’s wealth of knowledge and international expertise to the service of local consumers–a truly multi-local multinational.Company’s long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. Uniliver believe that to succeed requires the highest standards of corporate behavior towards its employees, consumers and the societies and world in which it exist. This is Unilever’s road to sustainable, profitable growth for its bus iness and long-term value creation for Uniliver shareholders and employees. 2. 4 Vision, Mission & Goals VisionUnilever products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. The fits pillars of Uniliver vision set out the long term direction for the company – where its want to go and how it is going to get there: It work to create a better future every day It help people feel good, look good and get more out of life with brands and services that are good for them and good for others.It will inspire people to take small everyday actions that can add up to a big difference for the world. It will develop new ways of doing business with the aim of doubling the size of its company while reducing its environmental impact. Uniliver has always believed in the po wer of its brands to improve the quality of people’s lives and in doing the right thing. As its business grows, so do its responsibilities. Uniliver recognize that global challenges such as climate change concern us all.Considering the wider impact of its actions is embedded in its values and is a fundamental part of who it is. Mission Uniliver mission is to add Vitality to life. It meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life. In the last five years, it has built its business by focusing on its brands, streamlining how Uniliver work, and improving its insight into the evolving needs and tastes of consumers. Now Uniliver are taking the next step in simplification – by aligning its selves around a clear common mission.Uniliver recognize that the world in which Uniliver operate is changing. Consumers are increasingly bringing their views as citizens into their buying decisions, dem anding more from the companies behind the brands. They want companies and brands they trust. Unilever embraces these new expectations. Its heritage of good governance, product quality and long experience of working with communities gives us a strong base. Uniliver aim to build on this by taking the next step in transparency and accountability.It will stand visibly as Unilever, behind its products and everything Uniliver do, everywhere. Every day 150 million people in over 150 countries choose its products. Already, most of its brands give the benefits of feeling good, looking good and getting more out of life. Bertolli, for example, conjures up the Italian zest for life and Becel/Flora keeps hearts healthy. Sunsilk helps you feel happier because yits hair looks great. Its laundry brand, Omo, encitsages children to get dirty so they can experience more of life.In the future, its brands will do even more to add vitality to life. Its vitality mission will focus its brands on meeting co nsumer needs arising from the biggest issues around the world today – ageing populations, urbanizations, changing diets and lifestyles. Uniliver see growing consumer need for: a healthy lifestyle more variety, quality, taste and enjoyment time, as an increasingly precious commodity Helping people to feel good, look good and get more out of life will enable us to meet these needs and expand its business. Unilever is in a unique osition to understand the interrelationships between nutrition, hygiene and personal care. Uniliver can do this thanks to its strong science capability and its locally rooted consumer insight. It is by bringing all this together that Uniliver can strive to contribute to quality of life and wellbeing  Ã¢â‚¬â€œ adding vitality to life. The long-term success of its business is intimately interconnected with the vitality of the environment and the communities in which Uniliver operate. The environment provides us with its raw materials and the ingredients Uniliver need to make its products.Healthy, prosperous communities provide us with a healthy, growing consumer base Goals Unilever Unveils 50 Sustainability  Goals 50 specific goals that include social and health-related targets under the Unilever Sustainable Living Plan released today. It expanded on a commitment made last year to double sales while reducing overall environmental impact. The new plan gets far more specific. And progress on this â€Å"social mission† is now part of every Unilever initiative launch plan alongside sales and profit targets, Mr. Lewis said, president of Uniliver America.Unilever isn’t the only company to recently step up environmental goals, but its targets are more ambitious than many, maybe even most. Procter & Gamble Co. also announced bigger sustainability goals for 2020 in September, targeting, among other things, a 20% reduction in packaging per consumer use, but Unilever’s goal is for an absolute reduction of 33%. Pledge t o use sustainable sits Unilever is pledging to sits all of its agricultural raw materials from sustainable sits by 2020 and half by 2015. That could drive up costs, but it is manageable by Uniliver.One of Unilever’s more ambitious targets is to expand its PureIt water-filtration brand, launched in India in 2004, to elsewhere in Asia, Latin America and sub-Saharan Africa. It aims to have such systems provide safe drinking water to 500 million globally by 2020 — a population bigger than South America’s current 385 million or nearly half of India’s current 1. 1 billion. The company’s new â€Å"Sustainable Living Plan,† developed over the cites of the last 12 months, and unveiled around the globe today, focuses on Unilever’s entire supply chain, from the farms that supply raw materials for its products to the emissions and waste generated y customer use of those products. Among the targets Unilever has set: †¢ Since 100 percent of ag ricultural raw materials sustainable by 2015, including 100 percent sustainable palm oil. Unilever buys 3 percent of the world’s annual supply of palm oil. †¢ Change the hygiene habits of 1 billion people in Asia, Africa and Latin America to help reduce diarrhea — the word’s second biggest cause of infant mortality. Unilever will push sales of its Lifebuoy soap brand and teach consumers when to wash their hands to achieve this aim. Make drinking water safer in developing countries by extending sales of its PureIt home water purifier. †¢ Improve standards of living by working with agencies such as Oxfam and the Rainforest Alliance to link 500,000 smallholders and small-scale distributors to the Unilever supply chain. According to The Guardian:†[Unilever] also intends to improve the nutritional quality of its food products — with cuts in salt, saturated fats, sugar and calories — and link more than 500,000 small holder farmers and sma ll scale distributors in developing countries to its supply chain. The Sustainable Living Plan sets out over 50 social, economic and environmental targets. It will see Unilever, whose global brands include Dove, Omo, Knorr and Lipton, halve the greenhouse gas emissions, water and waste used not just by the company in its direct operations, but also by its suppliers and consumers. Over two-thirds of greenhouse gas emissions and half the water used in Unilever products’ lifecycle come from consumer use, so this is a major commitment on an unprecedented scale.Other key goals Unilever plans to achieve by or before 2020 include: 100% of its agricultural raw materials sustainable including, by 2015, 100% sustainable palm oil; Changing the hygiene habits of 1 billion people in Asia, Africa and Latin America so that they wash their hands with Lifebuoy soap at key times during the day – helping to reduce diarrhea disease, the world’s second biggest cause of infant mortal ity; Making safe drinking water available to half a billion people by extending sales of its low-cost in-home water purifier, PureIt, from India to other countries; Improving livelihoods in developing countries by working with Oxfam, Rainforest Alliance and others to link over 500,000 smallholder farmers and small-scale distributors into its supply chain. Paul Polman (group chief executive) emphasized that Unilever did not have all the answer were and that the ompany would need to work in partnership with customers, suppliers, governments and NGOs if it was to achieve its goals. 2. 6 Volume growth ahead of Uniliver markets Table-01 Underlying volume growth: Financial Year|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Growth|    2008|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   0. 1%| 2009|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. 3%| 2010|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  5. 8%| Underlying volume growth accele rated in 2010 to 5. 8%, the best that Unilever has achieved for more than 30 years. Uniliver set out two years ago to reignite its volume growth and to grow ahead of its markets. That is what Uniliver are starting to do; its volume shares are up in all regions and in most categories. Volume growth was broad based.In its emerging markets business Uniliver grew volumes by around 10% over the year as a whole, with the key businesses of China, India and Turkey all delivering growth well into double digits. Only in Central and Eastern Europe did Uniliver see more subdued growth, although even here volumes were comfortably up in difficult markets. In the developed world, where growth has been very hard to achieve over the recent past, its volumes were also up by around 2%, again ahead of the market, in both Western Europe and North America. Uniliver gained volume share in all regions, with particularly strong performance in key emerging markets such as China, Indonesia, South Africa and A rgentina. Uniliver stern Europe also saw strong volume share gains, led by the Netherlands, France and Italy.Volume shares were also up in most of its core categories, with deodorants, skin cleansing, household care, ice cream and dressings all achieving notable gains during the year. Steady improvement in margin Underlying Operating Margin for the year increased by 20 basis points. It was another year of the steady and sustainable improvement that Uniliver have been targeting. Cost saving programmes again delivered strongly, with â‚ ¬1. 4 billion of savings in the year following a similar amount in 2009. Much of the success in savings came in the supply chain, and as a result gross margin, at constant currency, improved for the year despite negative underlying price growth and modestly higher commodity costs. Positive mix and improved volume leverage also contributed positively to gross margin.At the same time as increasing underlying operating margin Uniliver also increased sub stantially the advertising and promotions investment put behind its brands – at constant currency the increase was more than â‚ ¬300 million or 30 basis points in the year. This came after an even bigger increase in 2009, meaning an additional â‚ ¬700 million behind the building of its brand equities over the last two years. Aside from the gross margin increase, the key driver of margin improvement was a reduction in indirect costs, with the organization now leaner and a new discipline exerted in all areas of the cost base. Healthy cash delivery Working capital reduced as a percentage of turnovers and has now been negative for over 12 months. The cash conversion cycle improved by 17 days, from 20 days in 2009 to just three in 2010.Uniliver are close to best in class in its management of payables and receivables, but in inventories Uniliver still see scope for further improvement. This strong performance in working capital management was reflected in free cash flow, whic h was again healthy at â‚ ¬3. 4 billion. Over the last two years its combined free cash flow of â‚ ¬7. 4 billion represents around 90% of net profit. This is robust performance, particularly at a time when Uniliver are investing heavily in the future growth of the business in areas such as capital expenditure, as it build new capacity to support its rapid volume growth in emerging markets. The â‚ ¬0. 7 billion reduction versus 2009 reflected a smaller inflow from working capital in 2010, following the exceptional benefit of â‚ ¬1. 7 billion taken in 2009. 2. Corporate image Unilever claims that corporate social responsibility is at the heart of its business. However Uniliver, the transition to a responsible and sustainable company is ongoing and it has attracted a variety of criticisms from political, environmental and human rights activists on not achieving the high aims it communicates on a number of topics. 2. 8. 1 Environmental issues Unilever’s stated goals a re to decouple growth from the company’s environmental impact by halving the environmental footprint of its products helping 1  billion people improve their health and well-being since all of its agricultural raw materials sustainably Palm oilUnilever has been criticized by Greenpeace for causing deforestation, Unilever was targeted in 2008 by Greenpeace UK, which criticized the company for buying palm oil from suppliers that are damaging Indonesia’s rainforests. Unilever, as a founding member of the Roundtable on Sustainable Palm Oil (RSPO), responded by publicizing its plan to obtain all of its palm oil from sitsces that are certified as sustainable by 2015. In Cote d’Ivoire, one of Unilever’s palm oil suppliers was accused of clearing forest for plantations, an activity that threatened a primate species, Miss Waldron’s Red Colobus. Unilever intervened to halt the clearances pending the results of an environmental assessment.On 4 July 2010, Uni lever announced that it has secured enough GreenPalm certificates of sustainable palm oil to cover the requirements of its European, Australia, and New Zealand business. GreenPalm is a certificate trading programme, endorsed by the RSPO, which is designed to tackle the environmental and social problems created by the production of palm oil. Rainforest Alliance Unilever has committed to purchase all its tea from sustainable, ethical sitsces. It has asked the international environmental NGO, Rainforest Alliance, to start by certifying tea farms in Africa. Lipton and PG Tips will be the first brands to contain certified tea. The company aims to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. Animal testingUnilever states it is committed to the elimination of animal testing, and where it is a legal requirement in some countries, it tries to convince the local authorities to change the law. Some act ivistsargue that this is little more than an effort to gain good publicity and Unilever continue to use animal experimentation such as the LD50 poisoning test. 2. 8. 2 Social issues Race and advertisements Hindustan Unilever, had been showing television advertisements for skin-lightening cream, Fair and Lovely, depicting depressed, dark-skinned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.The Austrian branch of Unilever (Eskimo) is producing and marketing an ice-cream under the name Mohr im Hemd. â€Å"Mohr† (moor), is a colonial German word for African or black people, has a heavily colonialist and racist connotation, â€Å"Mohr im Hemd† (moor in the shirt) is a traditional Austrian chocolate specialty which refers to naked, â€Å"wild† Africans. Unilever refutes any racist intentions and claims that it has tested the name in broad market studies in Austria witho ut any critical feedback. Sexism in advertisements The Campaign for a Commercial-Free Childhood criticized Unilever for the 2007 Axe marketing campaign, which they considered sexist. Unilever’s response is that the Axe campaign is intended as a spoof and â€Å"not meant to be taken literally†.Unilever has launched the Dove â€Å"Real Beauty† marketing campaign, which envisaged women to reject the underfed and hyper-sexualized images of modern advertising in 2007. Child labor In 2003 Hindustan Unilever was accused of making use of child labor, among others. 2. 9 Organizational Structure Billion-Euro brands Brands with annual sales of one billion euros or more: Axe/Lynx Blue Band Dove Flora/Becel Heartbrand Hellman’s Knorr Liptons Lux (soap) Omo/Surf (detergent) Rexona/Sure Sunsilk TIGI (haircare) Heartbrand The Heartbrand logo accompanying various brands of Unilever ice creams. Unilever is the world’s biggest ice cream manufacturer, with an annual t urnover of â‚ ¬5 billion.Except for the USA brand names Popsicle, Klondike, Ocean Spray ice cream, Slim Fast ice cream, Breyers, Starbucks and Ben & Jerry’s; all of its ice cream business is done under the â€Å"Heartbrand† brand umbrella, so called because of its heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Heppenheim in Germany, Caivano in Italy, St. Dizier in France, Gloucester in the United Kingdom and Santa Iria da Azoia in Portugal. The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing (â€Å"centralization†).It is present in more than 40 countries. Although the logo is common worldwide, each country retained the local brand so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was re placed with Algida in 2003. In 2005, Glidat Strauss received special permission from Unilever to export their brand of ice cream to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman’s Dairy.Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand’s name over a background of red and white stripes; second most common old logo, used by Wall’s in the UK and other countries, was a yellow logo with Wall’s in blue text. Unilever generally manufactures the same ice-cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice-creams include Carte D’Or, Cornetto, Magnum, Solero and Viennetta. Food and beverages Ades or Adez — soya-based drinks Alsa — desserts and syrups Amora — French mayonnaise and dressings Amino — dehydrated soup (Poland) Annapurna — salt and wheat flits (India) Bakers Joy – Non stick baking spray Becel — also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk, ermented milk Ben & Jerry’s — ice cream Best Foods — mayonnaise, sandwich spreads, peanut butter and salad dressings Bertolli — pasta sauces (ambient/chilled & frozen) and margarine BiFi — sausage-based snacks (Germany) Blue Band — family-aware: margarine, bread, cream alternatives Bovril — beef extract Breyers — ice cream Brooke Bond — tea Bru — instant coffee (India) Brummel & Brown — margarine Bushells — tea (Australia, New Zealand) Calve — sauces, ketchup, mustard, mayonnaise, peanut butter Chicken Tonight – Unilivert sau ces range Choysa – Tea, marketed mainly in Australia and New Zealand Conimex — Asian spices (Netherlands) Colman’s — mustard,condiments, packet sauces & OK Fruity Sauce Continental — side dishes Country Crock — margarine Delma — margarine (Poland) Du Darfst (Germany) Elmlea — Pitsable artificial cream available in different varieties (UK) Fanacoa — Mayonnaise, mustard, ketchup (Argentina) Findus — frozen foods (Italy, UK, Scandinavia) Flora — margarine, light butter, jams Fruco — ketchup, mayonnaise and condiments Fudgsicle Gallo — olive oil Heartbrand — ice cream (umbrella logo) Hellmann’s — mayonnaise I Can’t Believe It’s Not Butter — margarine spread Imperial Margarine — margarine Jif Lemon & Lime Juice Kasia — margarine (Poland) Kecap Bango — soya sauce in Indonesia Kissan — Ketchups Squashes and Jams (India and Pakistan ) Klondike — Ice cream sandwiches Knorr (Knorr-Suiza in Argentina) — sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range| Lady’s Choice — mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia) Lan-Choo — tea (Australia/New Zealand) Lao Cai Seasoning Lipton — tea Lipton Ice Tea — ready-to-drink tea (partnership with PepsiCo) Lizano Sauce (Salsa Lizano) — Costa Rican condiment Lyons’ — tea (Ireland) Maille — French mustard Maizena — corn starch Marmite — yeast extract spread (except in Australia and New Zealand, called Its Mate) McCollins — tea (Peru) Mrs Dash – Seasonings range Molly McButter Mrs.Filbert’s — margarine (USA) Paddle pop — Ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's]) Pfanni — Bavarian potato mixesPeperami — Sausage snacks PG Tips — tea (UK) Phase — cookin g oil Planta — margarine Popsicle — Frozen treats Pot Noodle — cup noodles Promise — Becel/Flora Ragu — pasta sauces Rama — margarine Royal — pastas (Philippines) Royco — stock cubes, non-MSG stock (only in Indonesia) Red Rose Tea — tea (Canada) Sana — Margarine (Turkey) Saga — tea (Poland) Sariwangi — tea (Indonesia) Scottish Blend — tea Skippy — peanut butter Slim†¢Fast — diet products Sugar Twin Sunce (Sun) — Mayonnaise (Serbia, Macedonia, Bosnia and Herzegovina, Montenegro) brand now discontinued, Sunce factory now produces Uniliver brand Knor Mayonnaise Stork margarine Streets (ice cream) (Australia/New Zealand) Tortex — ketchup (Poland) Turun sinappi — mustard (Finland/SUniliverden) Unilever Food Solutions — professional markets (food service) Unox — soups, smoked sausages Vaqueiro — cooking margarine, cooking oil Wall’s ice cream Wish-Bone salad dressing| Partial list of national brands variants of the HeartbrandAlgida — Czech Republic, Cyprus, Greece, Hungary, Italy, Republic Of Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Latvia, Lithuania Bresler — Chile Cargills — Sri Lanka Eskimo — Austria Frigo — Spain Frisko — Denmark GB Glace — SUniliverden, Finland Glidat Strauss — Israel, USA Good Humor — USA, Canada, China HB — Ireland Helados La Fuente — Colombia — China Holanda — Mexico, Central America| Kibon — Brazil Kwality Wall’s — India Langnese — Germany Lusso — Switzerland Miko — France Ola — Belgium, Netherlands, Luxembitsg, South Africa Ola — Portugal Pinguino — Ecuador Selecta — Philippines Streets — Australia, New Zealand (slogan ‘Nothing Beats Streets’) Tio Rico — Venezu ela Wall’s — United Kingdom (Great Britain), Hong Kong, Singapore, Indonesia, Pakistan, Malaysia, Thailand and other parts of Asia Wall’s HB — United Kingdom (Northern Ireland)|   Home and personal care brandsAla — laundry detergent (Argentina) Andrelon Axe — deodorant, shoUniliverr gel, bodyspray (Lynx in the UK, Ireland and Australasia) Ayush (India) Badedas — ShoUniliverr gels Baba (East Europe) Biotex — laundry detergent Brilhante — laundry detergent (Brazil) Brisk-Hair Styling products for men (Southeast Asia,North America,All Regions,All Variants:Brisk Hairstyling Unilivertlook,Brisk Hairstyling Unilivertlook Extra Strong,Brisk Shampoo 2 in 1 For Men,Brisk Hairstyling Cream Antidandruff,Brisk Hair Cream) Brut — cologne, aftershave Brylcreem — hair styling products for men Caress — soap Cif — cleaning Clear — anti-dandruff shampoo and conditioner(China, Southeast Asia, Romania, P akistan, Poland, Hungary) Close-Up — toothpaste Coccolino — softener (Poland, Hungary, Romania) Comfort Consort – Men hair care Cream Silk — conditioner (Philippines) Degree — deodorant Dimension Domestos — bleach (Poland, Czech Republic, Romania, Hungary, Spain, Germany, Italy, Israel, France, Turkey, Australia) Dove — skin, hair, and deodorant Dusch Das — shoUniliverr gels Fair and Lovely — skin lightening product (available in India and Malaysia) FDS – Skin care range Finesse — shampoo and conditioner (sold in 2006 to Lornamead Brands, Inc. Gessy (Brazil)— soaps Glorix (Netherlands) Good Morning — soap (Egypt) Impulse — deodorant ; body spray Just for me – Kids hair range Lever 2000 — soap Lifebuoy — soap (Malaysia, Singapore, Vietnam, Bangladesh, India, Pakistan, Indonesia, Australia) Clinic — dandruff shampoo Lynx — deodorant, men’s Lysofor m — home care (Italy) Lux — women’s soap, shoUniliverr gel, and lotions (Caress in the United States) Matey — children’s bubble bath Minerva — laundry and dishwasher detergents (Brazil) Mist — soap (Egypt) Motions – Hair care Neutral — laundry detergent Nexxus – Salon Hair care Noxzema – Skin care range Omo (South America) — laundry detergent Origins| Pears Transparent Soap Pepsodent — dental (outside of the United States) Persil (IE/UK/FR/NZ) Pond’s (Outside of the United Kingdom and United States) Prodent — toothpaste Quix — dishwashing liquid (Chile) Q-Tips — cotton swabs Radox — ShoUniliverr gels and Bubble Bath Range Rexona — deodorant Rinso Robijn — softener Salon Selectives – shampoo and conditioner (sold in 2010 to CLT International) Sedal (known in Brazil as Seda) shampoo and conditioner Signal Simple— Skin/ body care rang e SR — toothpaste with sodium ricinoleate Skip — laundry detergent Static Guard Suave Sun — dishwasher Sunlight Sunsilk (Sedal in Latin America, Seda in Brazil) — shampoo and conditioner Sure Surf — laundry detergent Soft ; Beautiful – Hair Care products St Ives – Hand ; body care Swan (defunct) TBC – Hair care range Thermasilk — shampoo and conditioner TIGI — shampoo and conditioner for hair salons Tholl – skin cure Timotei — shampoo and conditioner Tony ; Guy – Hair care range TRESemme – Hair care range Vaseline body lotion, shoUniliverr gel, deodorant (Vasenol in Portugal, Brazil, Italy, India, Spain and Mexico) Vibrance — shampoo and conditioner Vim (Bangladesh, India, Pakistan) Vitapointe — Conditioner (UK/IE) Vinolia — soap (Brazil) Viso — laundry detergent (Vietnam and Indonesia) White Beauty — skin lightening cream Williams — men’ s care VO5 – Hair care/ Styling Xedex Zendium — toothpaste Zhonghua — toothpaste Zwitsal — Baby care range| 2. 9. 1 Principal Operating Units: Africa; Central Asia ; Middle East; China; East Asia Pacific; Latin America; DiverseyLever; Food ; Beverages–Europe; Ice Cream ; Frozen Foods–Europe; Home ; Personal Care–Europe; Central ; Eastern Europe; Foods–North America; Home ; Personal Care–North America . CHAPTER 3 STRATEGY AND MARKETING SWOT analysis Strength:Unilever  Ã‚   is one of the world largest Company. Company has advanced technology and well skilled professionals. Product is highly qualified. The target people are the whole people. Company totally owned, systematic distribution network, transparent communication system. Participative management style. Weakness Competitors has strong promotional activities. Customers are offered better alternatives by the competition. Advertisement flaws. Devotion of product. Pro duct’s quality looses its values. Poor Promotion of free sample. No Unique identification of product. Opportunities Population expanding at a rapid rate. Consumers are becoming more quality conscious.Current capacity utilization ; 0% which can be bather broadened with the increased in demand. Customer base is increasing with effective marketing. Baby shampoo is another area uniliver can make huge gains. Shampoo plus conditioner and anti dandruff shampoos are another area where unilver can earnhvge profits. Pural areas are a large prospective market where they can introduce. Threat Political and economic factors. Partial government Policies. High rate of competition. Local and foreign competition. 4. 9. 1 Top Uniliver competitors: Company| Location| Proctor ; Gamble| Cincinnati, OH| Kraft foods| Northfield, IL| Nestle| Vevey, Switzerland| 4. 9. Market share: | Uniliver|   P ; G| Kraft| Nestle| Top segment| C/G foods| Consumer care| Food| Food| Top brand| Dove| Tide| Mac ; ch eese| Kitkat| CEO| A. Burgmans| A. G. Lefely| R. Deromedi| P. Letmathe| Stock per share| $66. 03| $53. 76| $30. 70| $66. 90| Growth| 15. 55%| 9. 25%| 8. 2%| 11. 23%| Revenues| $42. 942m| $28. 2bl| $31. 010m| $69. 00bl| Revenues growth| -11. 39%| 19%| 4. 3%| -1. 93%| International| 100+| 42| 150+| 86| Business segment| 3| 5| 5| 6| Employees| 234000| 110000| 10600| 253000| (Sitsce: Hoovers Business Intelligence Guide) 4. 9. 3 Principal Competitors: Alberto-Culver Company; Amway Corporation; Avon Products, Inc. Beiersdorf AG; Ben ; Jerry’s Homemade, Inc. ; Bestfoods; Campbell Soup Company; The Clorox Company; The Coca-Cola Company; Colgate-Palmolive Company; ConAgra, Inc. ; Dairy Farmers of America; Groupe Danone; Del Monte Foods Company; The Dial Corporation; The Estee Lauder Companies Inc. ; The Gillette Company; Hormel Foods Corporation; Johnson ; Johnson; Kraft Foods, Inc. ; L’Oreal; LVMH Moet Hennessy Louis Vuitton SA; Mars, Inc. ; Nabisco Holdings Corp. ; Nestle S. A. ; The Pillsbury Company; The Procter ; Gamble Company; Reckitt ; Colman plc; Revlon, Inc. ; Sara Lee Corporation; S. C. Johnson ; Son, Inc. ; Shiseido Company, Limited; Unigate PLC. 4. 10 AdvertisingA freezer in Queens, NY filled with Strauss ice cream from Israel with the Heartbrand Unilever has produced many advertising campaigns, including: Lynx/Axe click advert with Nick Lachey (US only) and Ben Affleck (Non-US only) PG Tips Monkey and Al Knorr Chicken Tonight, ‘I feel like chicken tonight’ Knorr Chinese Soup, ‘Just add one egg! ’ Flora London Marathon Knorr global brand Dove Campaign for Real Beauty, including Evolution Calve Pindakaas (peanut butter) in the Netherlands Comfort Pure recommended by mothercare Clear Anti-Dandruff shampoo and conditioner with the entertainer Rain Clear Anti-Dandruff shampoo and conditioner with the entertainer Nicole Scherzinger Clear Soft and Shiny shampoo and conditioner with the actress Sandra Dewi 4. 11. 1 Outlook and risks OutlookMarket conditions for its business were challenging in 2010 and Uniliver do not anticipate this changing significantly in 2011. Economic pressures are expected to continue to weigh heavily on consumer spending, particularly in developed markets where the combined impact of austerity measures and high unemployment is likely to constrain disposable incomes. Emerging market growth should continue to be robust, although even here Uniliver expect to see a modest slowdown. The most difficult environment is likely to be in Western Europe, where higher taxes, lower public expenditure and potentially rising interest rates mean that, for the short term at least, growth will be limited.In these conditions, consumer confidence is not expected to rise significantly in the year ahead and the search for value by the consumer will continue unabated. A further source of volatility in the year ahead is the return of inflationary pressure, particularly in respect of key commodity cost s. Uniliver anticipate significant commodity cost inflation for at least the first half of 2011. If current trends continue then this inflationary pressure will extend also into the second half and beyond. In this environment Uniliver expect prices to rise, albeit at a lower rate than costs as competitors seek to protect market positions and offset higher commodity costs with savings elsewhere. The competitive environment for its business is likely to remain intense in 2011.Its key competitors, both global and local, will be eager to rebuild market share in many of its markets and categories, and will design their activity plans accordingly. Uniliver expect continued high levels of competitive challenge to its many category leadership positions. Some of this will be price-based, as in 2010, but Uniliver also expect strong innovation-based competition backed by wide-ranging brand support. With the improvements Uniliver have been making to its business Uniliver are well prepared for t hese challenges. Faced with these challenges Uniliver will continue to focus on its long term strategic priorities of driving volume growth ahead of its markets whilst providing a steady improvement in underlying operating margin and strong cash flow.Uniliver are well placed, with an impressive presence in emerging markets, more than 75% of its business in either category leadership or number two positions, a portfolio of strong brands, an increasingly effective innovation programme and a dynamic new performance culture. These give us confidence that Unilever is fit to compete, whatever the circumstances. Principal risk factors Risks and uncertainties could cause actual results to vary from those described in forward-looking statements made within this document, or could impact on its ability to meet its targets or be detrimental to its profitability or reputation. The risks that Uniliver regard as the most relevant to its business are identified below.Uniliver have also commented o n certain mitigating actions that Uniliver believe help us manage such risks; however, Uniliver may not be successful in deploying some or all of these mitigating actions. 4. 11. 2 Where Uniliver will win Brands and innovation are at the heart of its business model. Uniliver aim to offer a broad portfolio those appeals to consumers with different needs and budgets. Unilever brands must also offer product quality that is recognized as superior by its consumers and supported by excellent marketing. Meanwhile, its innovation programme is focused on being ‘bigger, better, faster’. This means leveraging technology to create bigger, better innovation platforms that are then rolled out faster to multiple markets.Its ambition is to win share and grow volume profitably across its categories and countries – and Uniliver believe it has the tools in place to do so. Uniliver have a portfolio fit for growth, with strong brands and many leading category positions. Geographicall y, its outstanding presence in the emerging markets leaves us well positioned to win where much of the future growth will be. Yet, Uniliver is also determined to grow in the developed world, which represents around half of its business and where the bulk of the world’s wealth will remain for many years to come. The biggest opportunity for Unilever and its customer’s lies in growing the size of its categories, which Uniliver will strive to achieve through innovation and market development.Uniliver will further enhance and broaden its relationship with customers – working together on areas of mutual benefit such as consumer research, shopper behavior and merchandising. To sustain winning customer relationships and to enable growth, Uniliver will also need to be consistently brilliant at customer service and in-store execution. Uniliver will aim to reinforce its continuous improvement philosophy by further developing a customer and consumer-led, agile value chain. Its focus will be in three areas. Uniliver will prioritise speed and flexibility in the supply chain to deliver growth. Secondly Uniliver will Leverage its global network capabilities and scale more aggressively.Finally Uniliver will work to get a better return on its advertising and promotional expenditure – one of its most significant areas of cost. It is vital that Uniliver have the talent and organization in place to match its growth ambition. Across the business, Uniliver are therefore looking ahead at what it needs to achieve, and aim to equip itself with the necessary people, skills and capabilities to get there. Uniliver also know that engagement and a culture based on living its values are essential for keeping the best people. Uniliver believe its operating framework allows us to balance scale and global expertise to develop successful products with the local consumer intimacy needed to market and sell them. 4. 11. 3 How Uniliver will win Strategy With confidence in its ability to grow Uniliver launched a renewed, bold vision for the company – to double its size while improving its environmental footprint. With its portfolio of brands, presence in emerging markets and long-standing commitment to shared value creation, Uniliver believe yits company is well placed to deliver on this ambition. † Strategies are: a. Winning with brands and innovation b. Growth priorities c. Winning in the market place d. Winning through continuous improvement e. Winning with people a. Winning with brands and innovation Superior products Its aim is to give people a great experience when they use its brands – better than the competition.Uniliver are investing in improving product quality and making stronger functional claims. Uniliver are also focusing on design, packaging, marketing and advertising, in order to get its brand benefits across more persuasively. Take Knorr Stockpot bouillon. Using a unique jelly technology that delivers homemade tas te and quality, this product is helping people create a special meal at home instead of eating out. Widespread appeal Product superiority is essential, but Uniliver also need to offer a broad range of choice which meets differing consumer needs and price points wherever Uniliver operate. Brands and innovation are at the heart of everything Uniliver do.Uniliver develop its products to keep pace with changes in consumer lifestyles and to appeal to people at all income levels. Success means getting bigger and better innovations into the market faster, supported by the very best marketing. In the UK, understanding that consumers are looking for value without compromising on quality, and recognizing the importance of fragrance in communicating a product’s benefits, Uniliver developed a range of liquid concentrates for Surf detergent with added essential oils, resulting in 29% growth. In Russia, despite a severe economic recession, Uniliver achieved growth of more than 20% in its t ea sales by offering choice across multiple price points with three distinctive brands –Lipton, Brooke Bond and Beseda. And in India, here water quality remains a major concern, the breakthrough technology of PureIt, its in-home purification system, is providing safe and affordable drinking water with complete protection from the water-borne germs that cause diseases. In 2009, Pureit provided safe drinking water for more than 15 million people in 3 million households in India. b. Growth priorities Bigger, better, faster innovations Successful innovation is based on deep consumer insight. The balance Uniliver seek to achieve is to marry global strength in R;D with local knowledge of people’s habits, tastes and behaviors. To grow at the rate Uniliver want to, its focus investment on products that can work globally rather than on launches in just a few countries.Uniliver have also doubled the number of big projects Uniliver are working on. Uniliver are already seeing resu lts. Uniliver have rolled out Axe Dark Temptation deodorant to 56 markets, Lipton Pyramid fruit tea bags to 38 markets and Clear shampoo to 35 markets. For a product to work at a global level, it needs to address unmet needs with superior technology and a clear consumer concept. R;D must deliver breakthrough science in areas that really matter to consumers, with products that do what they claim. Success on this scale requires strict priorities and big ideas. Within R;D, part of prioritizing is getting the balance right between the short and the long term.With an eye to its future growth plans, during 2009 Uniliver developed a more robust process for fuelling its longer-term innovation pipeline. Called the Genesis Programme, it spans its foods and home and personal care categories

Qualitative Analysis-Part 2 Anions Essay

Chloride Solution + 0. 1M AgNO3 =white precipitate formed, very fine texture. Iodide solution + 0. 1M AgNO3 =yellow/white precipitate formed, cloudy texture. Silver Chloride + ammonium hydroxide = white precipitate forms, slowly begins to disappear. Adding HNO3 the reappearance of a white precipitate began, indicating the presence of the chloride. SO4 solution + 0. 5mL of BaCl2-CaCl2 = heated for about 10minutes, fine white precipitate throughout test tube. 5drops of 6M HCl + SO4 = no change indicating no reaction took place, confirming that sulphate is not present in solution. Unknown Substance: When testing for carbonates, little to no reaction took place indicating no presence of carbonates. While testing for Chloride and Iodide, my solution reacted with sulphric acid and a yellow-ish colour change took place. No reaction took place when added to hydrochloric acid or barium hydroxide. Sulphate was tested for and no reactions or changed underwent, confirming that it is not present in the solution. Ammonium hydroxide was not needed due to Ag not being present in solution. Iodide present, upon liberation of CH2Cl2 solution, red-ish/brown colour change along with 2 separate layers forming. Discussion: In wastewater and drinking water today, there are many ions and anions alike that we make come into contact with and have to test for. These tests allowed me to get a first hand experience on testing for certain anions in a known and unknown substance. It is important to be able to detect substance in solutions, known tests are designed to allow one chemical react with another chemical to confirm the presence or absence of anions. By running a series of reactions, it provides a clear understanding of what chemicals are present in what solutions. This then allowed me to test for unknown anions in an unknown solution. These tests are important because it could cause the plants to change the processes that are taken to clear and purify our water. Conclusion: My solution was present with Iodide after running a series of experiments. It is known that a red/brown colour change will partake and two layers will form. Both of these things took place confirming what was mentioned above. Questions: 1. What is an ion? An ion is an atom or molecule that undergoes change. 2. What is a polyatomic anion? A polyatomic anion is a charged ion made up of 2 or more atoms covalently bonded. 3. What products are produced when an acid like H2SO4 reacts with a carbonate like CaCO3? Why is this type of reactions so important for the fresh waters of southern Ontario? H2CO3 and CaSO4 would be produced, this type of reaction is important to the fresh waters of southern Ontario because this allows for better for vegetation which helps keep the water clean. 4. What is a quantitative analysis? How does it differ from a qualitative analysis? A quantitative analysis is the detection of the presence of chemical elements in an unknown substance as to where qualitative analysis used to separate

Mass Extinction

Mass Extinction Definition: The term extinction is a familiar concept to most people. It is defined as the complete disappearance of a species when the last of its individuals dies off. Usually, complete extinction of a species takes very long amounts of time and does not happen all at once. However, on a few notable occasions throughout Geologic Time, there have been mass extinctions that totally wiped out the majority of species living during that time period. Every major Era on the Geologic Time Scale ends with a mass extinction. Mass extinctions lead to an increase in the rate of evolution. The few species that manage to survive after a mass extinction event have less competition for food, shelter, and sometimes even mates if they are one of the last individuals of their species still alive. Access to this surplus of resources to meet basic needs can increase breeding and more offspring will survive to pass their genes down to the next generation. Natural selection then can go to work deciding which of those adaptations are favorable and which are outdated. Probably the most recognized mass extinction in the history of the Earth is called the K-T Extinction. This mass extinction event happened between the Cretaceous Period of the Mesozoic Era and the Tertiary Period of the Cenozoic Era. This was the mass extinction that took out the dinosaurs. No one is completely sure how the mass extinction happened, but it is thought to be either meteor strikes or an increase in volcanic activity that blocked out the suns rays from reaching the Earth, thus killing the food sources of the dinosaurs and many other species of that time. Small mammals managed to survive by burrowing deep underground and storing food. As a result, mammals became the dominant species in the Cenozoic Era. The largest mass extinction happened at the end of the Paleozoic Era. The Permian-Triassic mass extinction event saw about 96% of marine life go extinct, along with 70% of terrestrial life. Even insects werent immune to this mass extinction event like many of the others in history. Scientists believe this mass extinction event actually happened in three waves and were caused by a combination of natural disasters including volcanism, an increase of methane gas in the atmosphere, and climate change. Over 98% of all living things recorded from the history of the Earth have gone extinct. The majority of those species were lost during one of the many mass extinction events throughout the history of life on Earth.

The Viet-Innocent Essays - Imperialism, Laotian Civil War

The Viet-Innocent Essays - Imperialism, Laotian Civil War The Viet-Innocent The Viet-Innocent Imagine yourself in a newly strange, unfamiliar tropical jungle environment. The catch is, your purpose is not to take eye-catching photographs for National Geographic magazine. Instead, you are assigned to kill people of a foreign land you have never seen before, because your government tells you it is the patriotic, honorable duty you owe your country. Everything is all right in the beginning. You arrive in Vietnam, familiarize yourself with your platoon, acquaintances and close friends alike. The worst things so far are the irritating, annoying insects that buzz around you in the midst of the tropical heat while wearing a hot, uncomfortable marine uniform, while carrying a heavy backpack and a semi-automatic weapon, and fatigue from hiking and digging numerous trenches. Until one night in the jungle, someone you are perhaps close with is blown to pieces before your eyes. Its possible the only thing left of them is sadly their lower half. It is the first time you have witnessed ano ther human being violently, grotesquely mutilated to unexpected death in only a matter of a second. Emotions are raging through you: fear, anger, shock, frustration, paranoia, sadness, and maybe after seeing this numerous times, you might actually, but sickly enough begin to laugh. Not at all the death that is around you, but realizing that the fighting never seems to end and that this is the life to which you must be accustomed. You can not tell apart the Viet-Kong from regular civilians, since they can be anyone-even women and children. You are unable to communicate with anyone in this land because they do not speak your language and you do not speak theirs. You do not know exactly what intentions any random person of this foreign land may have; you only know you are there to carry out one specific task-kill the Viet-Kong. This is difficult when they are indistinguishable from regular civilians. Now imagine experiencing this every day for a year, or until you are the one who becom es a statistic. The people here are no longer people, but instead referred to as gooks, slant-eyes, or Charlie: the enemy. Many soldiers who committed unspeakable acts of brutality against the people of Vietnam are not responsible for their actions and were heavily influenced to do so against their conscience and will. We as a nation may view the soldiers who partook in incidents such as the My Lai massacre with disgust, embarrassment, and disappointment, as they are representative of our country. Nevertheless, we must consider the unexpected motives and circumstantial situations that led them to do so. Constant exposure to daily routine violence and death among fellow soldiers/friends, the inability to distinguish the enemy from regular civilians, and the US government itself all contributed to the commitment of atrociously brutal and ruthlessly violent acts against Vietnamese civilians. There were thousands of soldiers who experienced pressures and conditions that influenced the gradual alteration of their state of mind. Many soldiers experienced fellow platoon members getting so horrifically wounded from battle to the point of permanently intense disfiguration and more commonly death. Of these statistics, some would no longer partake in the fighting against the Vietnamese or normal routine life the way they knew it before the war-forever handicapped. The majority however, would no longer live to again embrace their families, friends, significant others, and perhaps even children. According to Kregg P.J. Jorgensons Beaucoup Dinky Dau: Odd, Unusual, and Unique Stories of the Vietnam War, Peter Martinsen, a former Vietnam veteran recalls of a fellow platoon member: He just sat there in the grass just laughing. He's laughing and he's yelling. Goddamn, I'm hit. You know what this means? I'm getting out of this *censored*! He's pointing to his missing leg and he's laughi ng. This is my way out of this *censored*! Out. Out. In Philip Caputo's A Rumor of War, A sergeant in Caputo's platoon states I have a wife and two kids at home and I don't care who or how many people I have to kill to see them again. (156). In addition to standard combat, the Vietnamese were very brutal towards the Americans. Many American soldiers were tortured and killed by the Viet-Kong. Any captured American

Sample Grad School Recommendation Letter by a Professor

Sample Grad School Recommendation Letter by a Professor Successful graduate school applications are accompanied by several, usually three, recommendation letters. Most of your graduate admissions letters will be written by your professors. The best letters are written by professors who know you well and can relay your strengths and promise for graduate study. Below is an example of a helpful recommendation letter for admission to graduate school. What Effective Recommendation Letters Should Include An explanation of the context in which the student is known (classroom, advisee, research, etc.)The evaluationData to support the evaluation. Why is the student a good bet? What indicates that he or she will be a competent graduate student and, eventually, professional? A letter that does not provide details to support statements about the candidate is not helpful. What to Write Below is a template to help you organize your ideas as you compose a students letter of recommendation. Section headers/explanations are in bold (dont include these in your letter). Attention: Admissions Committee [if a specific contact is provided, address as indicated] Introduction: I am writing to you in support of [Student Full Name] and [his/her] desire to attend [University Name] for the [Program Title] program. Though many students ask me to make this request on their behalf, I only recommend students whom I feel are well-suited for the program of their choice. [Student Full Name] is one of those students. I highly [recommend, recommend without hesitation; as appropriate]  [he/she] be given the opportunity to attend your university. The Context in Which You Know the Student: As Professor of Biology at University Name, for X years,  I have encountered many students in my classroom and lab [edit as appropriate]. Only a small handful of outstanding students offer a unique perspective and really embrace their learning of the subject matter. [Student Name] has consistently shown promise and commitment, as indicated below. I first met StudentName in my [Course Title] course during the [Season and Year] semester. Compared to the class average of [Class Average], [Mr./Ms. Last Name] earned a [Grade] in the class. [Mr./Ms. Last Name] was evaluated on [explain basis for grades, e.g., exams, papers, etc.], in which [he/she] performed exceptionally well. Illustrate the Students Competencies: Though StudentName has consistently exceeded in all areas of [his/her] coursework, the best example of [his/her] promise is indicated in a [paper/presentation/project/etc.] on [works title]. The work clearly showed [his/her] ability to deliver a clear, concise and well-thought presentation with a new perspective by demonstrating.... [embellish here]. [Provide additional examples, as appropriate. Examples that illustrate research skills and ​interests, as well as ways in which you have worked closely with the student are particularly useful. This section is the most important part of your letter. What can your student contribute to the graduate program and professors with whom she may work? Why is she exceptional - with support?] Closing: StudentName continues to impress me with [his/her] knowledge, skill and dedication to [his/her] work. I’m sure you will find [him/her] to be a highly motivated, competent, and committed student who will grow into a successful professional [edit as appropriate- indicate why]. In closing, I highly recommend [recommend without reservation; highest recommendation; add as appropriate] Student Full Name for admission to the [Graduate Program] at [University]. Please feel free to contact me if you require further information. Sincerely, [Professors Name][Professors Title][University][Contact information] Recommendation letters are written with a specific student in mind. There is no generic grad school recommendation letter. Consider the above as a guide as to the sort of information to include as you write recommendation letters but tailor the content, organization, and tone for the particular student at hand.

Marketing report based on industrial analysis Essay

Marketing report based on industrial analysis - Essay Example wing issue that needs to be addressed: due to the high competition in local market managers in Burger King should have alternative marketing tools available. This means that if the positioning of the firm’s products/ services in India is not successful then the re-positioning of the firm should be attempted by emphasizing on different market segments, as explained analytically below. Marketing, as a process, is rather complex. In the literature, emphasis is given to three elements of this process: ‘a) the marketing mix; these are the elements of each firm’s marketing plan; b) the market forces and c) the matching process’ (Payne & Frow 2013, p.12). The above elements of the marketing process interact in the following way: in the context of the marketing mix each organization identifies the criteria that its marketing plan has to meet. Then, the marketing plan is structured accordingly, i.e. it is designed in such way that these criteria can be met. At the next level, the forces that the organization has to face in each market are identified; emphasis is given to those forces that can affect the organization’s marketing plan. Finally, using the matching process the managers of the organization are able to align the marketing plan with the market forces, so that the success of the plan is secured, as possible. Marketing orientation is a term used for showing the alignment of ‘all the activities of each organization with the needs of its customers’ (McCabe 2010, p.117). According to Palmer (2012) in order for a business to promote marketing orientation the following term needs to be met: the business should be fully aware of the needs of its customers, of the performance of its competitors and of the capabilities of its employees. By focusing on marketing orientation Burger King would be able to attract many customers and to set the basis for significant growth in the Indian market. Moreover, the costs of marketing orientation for Burger King could be

French commentators often see in 'republican values' a universal path Essay

French commentators often see in 'republican values' a universal path towards modernity. Define these values in the french context and comment - Essay Example Although it was often called into question, it finally established itself under the Third Republic6. It was written into the 1958 Constitution7 and is part nowadays of the French national heritage. Linked by Fà ©nelon8 at the end of the 17th century, the notions of liberty, equality and fraternity became more widespread during the Age of Enlightenment. At the time of the French Revolution, "Liberty, Equality, Fraternity" was one of the many mottoes in use. In December 1790, Robespierre9 advocated in a speech on the organization of the National Guards10 that the words "The French People" and "Liberty, Equality, Fraternity" be written on uniforms and flags, but his proposal was rejected. From 1793 onwards, Parisians, soon to be imitated by the inhabitants of other cities, painted the following words on the faà §ades of their houses: "Unity, indivisibility of the Republic; liberty, equality or death". But they were soon asked to erase the phrases final part as it was too closely associated with the Terror... 11 This motto fell into disuse under the Empire, like many revolutionary symbols. It reappeared during the Revolution of 184812 marked with a religious dimension: priests celebrated the "Christ-Fraternità ©" and blessed the trees of liberty that were planted at the time. When the Constitution of 1848 was drafted, the motto "Liberty, Equality, Fraternity" was defined as a "principle" of the Republic. Discarded under the Second Empire13, this motto finally established itself under the Third Republic, although some people still objected to it, including partisans of the Republic: solidarity was sometimes preferred to equality which implies a levelling of society, and the Christian connotation of fraternity was not accepted by everyone. This motto was inscribed again on the pediments of public buildings on the occasion of the celebration of 14 July 1880. It

Article Review Research Paper Example | Topics and Well Written Essays - 1250 words

Article Review - Research Paper Example Choosing this specific forensic discipline is because there are significant flaws in the justice system that needs repair. Many innocent people end up in prisons unfairly. There is no sufficient evidence to put them behind bars. It requires the government to act because they have a duty to protect the citizens. There are cases where inmates commit suicide. It is against the constitution for a person to take away his life. There are people who bear the blame for the suicides of the inmates. The common reason is convicting them for the wrong reason. The government always arrest people who involve themselves in drug abuse. To correct the criminal system, the government should categorise drugs as a national problem rather than a crime. According to (Lozoff, 2013), there are many drug inmates in prisons. The best idea is for the government to consider taking these inmates to a rehabilitation centre. Furthermore, making drugs a health problem is the main solution rather it being a justice problem. According to statistics, 62% of inmates are in prisons because of drug related issues. The drug problem is too complex for the government to tackle. It is common with the rich people. They have the necessary resources to bribe the law enforcers. In the end, the problem will never cease. The government has to find the cause of the drug problem. There are many reasons like poverty, loneliness, level of economy, etc. The government should address these issues. The lawmakers should change the laws concerning drugs. It will clean the justice system becoming efficient. It is important to separate serious offenders from petty offenders. It will create violent scenes in the prisons. Furthermore, it will make the non-violent prisoners turn to be violent. The state allocates resources to correct inmates behaviour. It will be a loss to the taxpayers money if the inmates learn bad behaviour

Personal statement for university approval Example | Topics and Well Written Essays - 250 words

For university approval - Personal Statement Example ering developed from the position of mechanical trainee at Qatar Petroleum and also at Qatar Petrochemical Company as mechanical technician subsequently. The diploma in mechanical engineering which I acquired from Bradford College enabled me to get a promotion. The position is from mechanical technician to mechanical specialist as I was now able fully to understand the technicality of the rotating section in the company. The enhancement was further made by attaining a position in bagging and logistic area after attaining a degree in mechanical engineering from North Umbria University for two years. It is my inclination to gain more skills and hopefully secure high rank in my employment in the oil industry by completing the degree course in mechanical engineering which I had already started. The reason to this is that the course provides more relevance in the whole process in the oil industry from rotational section to logistics

Movie Glory Review Example | Topics and Well Written Essays - 250 words

Glory - Movie Review Example This paper will highlight how the Zwick depicts the determination of black men. The blacks forming part of the first infantry that would train blacks in readiness for entry into the military forces were not doing it for the war sake only. The infantry presented them with an opportunity to prove that blacks possessed a lot of potential that the whites had chosen to notice. The movie targets to inform anyone who has an interest in knowing the dark sides of American history. The movie depicts a high level of teamwork and pursues of a common goal. These blacks needed endurance, persistence, and resilience to survive the tough training. They took the challenges in order to prove to the whites that they deserved more than the society had given them. Most of these soldiers had been slaving before, and their esteem was low. However, the producer of the movie shows clearly that these blacks made the best of the opportunity. In the civil war staged to determine whether they had gained war skills, they managed to prove to the world and to themselves that they deserved a l ot more in society. Despite the price they paid at war, the blacks achieved their goal. Shaw, the commanding officer in the infantry pushed the blacks beyond their limits forcing them to unleash the best of their potential. Throughout the training, Shaw wanted to improve their expertise and competence in fighting. The movie is suitable for viewers with historical interest. The producer succeeds in highlighting the teamwork and determination of blacks to prove their competence in the military department opening an opportunity for more black

Personal statement for university approval Example | Topics and Well Written Essays - 250 words

For university approval - Personal Statement Example ering developed from the position of mechanical trainee at Qatar Petroleum and also at Qatar Petrochemical Company as mechanical technician subsequently. The diploma in mechanical engineering which I acquired from Bradford College enabled me to get a promotion. The position is from mechanical technician to mechanical specialist as I was now able fully to understand the technicality of the rotating section in the company. The enhancement was further made by attaining a position in bagging and logistic area after attaining a degree in mechanical engineering from North Umbria University for two years. It is my inclination to gain more skills and hopefully secure high rank in my employment in the oil industry by completing the degree course in mechanical engineering which I had already started. The reason to this is that the course provides more relevance in the whole process in the oil industry from rotational section to logistics

PRINCESS DIANA Essay Example | Topics and Well Written Essays - 500 words

PRINCESS DIANA - Essay Example Being a free soul, she loved music and dancing. Also, she was quite fond of the popular culture and even after her divorce, later in 1982, she maintained her celebrity image amongst the masses. She was also deeply indulged in charitable causes including HIV AIDS, homeless and especially children with needs. Her leadership skills developed over time eventually and after consistent mentoring by Stephen Twigg, her personality transformed from that of a suicidal woman trapped in royalty to courageous women world stage performer. Furthermore, James Hewitt and Oliver Hoare turned out to be quite positive influence on her personality and helped her move forward. However, having met Hasnat Khan, she found a renewed sense of companionship and confidence in herself which transformed her leadership skills (Morton 1994). As a human being, Lady Diana was quite generous and kind. She was often found spending time in hospitals, old folk homes and various institutions. It is also said that her soul was dissatisfied and distressed, and devoting her time to Charity helped her with the healing process. She was also quite nurturing in nature as she spent a lot of time with her sons and taught them about the life outside the palace. Also, she reflected her celebrity image not just in Britain but also globally as she actively participated in charitable events around the globe including the Red Cross. During her marriage, she was acquainted to about 100 charities as Patron or President. She was also quite creative in character, and her interest and fascination with music led toward accomplishing various titles and awards. She motivated people by spreading a positive aura and sense of affection amongst others, especially the less well off. People responded with gratefulness and an even higher sense of affection toward her. Not only did they reciprocated her contributions with immense acknowledgement but also they gave her a very high

Non-Uniform Essay Example for Free

Non-Uniform Essay I believe wearing a school uniform is an obstacle of children’s right to individuality and self-expression. Everyone is unique, and so making children wear a school uniform takes away their individuality and personality. Maybe this discourages them from performing to their fullest potential, and exceeding to higher levels in their subjects? I think most school uniforms are hideous and unappealing, and being forced to wear something that is not comfortable to a child is not good for their mental image. What happens if someone doesn’t like the colour green, red, yellow, grey or any other colour? If children were allowed to wear their own clothes at least they would be comfortable in it. In the case of younger children, if they got their only school jumper muddy, they wouldn’t have another one to wear the next day, which would mean they got told off at school. Uniforms make parents spend more money unnecessarily. They are expensive, and parents already have to spend money on clothes for children to wear outside school. If children didn’t have to wear a uniform, parents would definitely have more money to save up to spend on bills, rent, tax and VAT. People think that if children wore their own clothes, alliances and gangs would form according to social interests, fashion groups etc. I think these gangs or groups will still form even if everyone is wearing uniform; children would be bullied for other things except their clothes, maybe even encouraging racism. Because students are easily recognisable in school uniform, this may also encourage bullying and rivalry between pupils and schools.